04.03.2008
East meets West
What sets us apart from all the many other graphic novel or comic book companies all across the world? I could list a number of answers for this question but would like to focus on one. There is one thing that really makes us stand out from every other company in our industry and it is something totally central to our vision of creating a unique global product of the highest quality.
Essentially our office, our creative team, our product and our company truly represent and embody the meeting point between East & West. Situated in the heart of Hong Kong, which is rightly referred to as ‘Asia’s World City’, it is a place where companies from all over the Western world set-up to engage with China and the rest of Asia. Our diverse staff also equally represents both regions of the globe, split right down the middle with 50% of us coming from a Western background and 50% from an Eastern background. We have been able to connect and merge our backgrounds and ideas in a truly creative way to develop a ground-breaking product.
Our creative team is no exception to this diversity, with exactly half of them coming from the Western hemisphere and half from the Eastern hemisphere. This often leaves people quite intrigued by our extraordinary art style. There is no doubt that the artwork is of the highest quality, but are the illustrations drawn in a Manga style, or in a traditional Western graphic novel style? Well, the honest answer is both and neither, because what we have created is in fact something totally new. It’s quite rare to find the art and the writing styles of East and West meet right down the middle, creating something that has been talked about for many years, but never truly achieved.
So apart from the fact that we have spent over a year researching and putting together our first product, that everyone on our team has had to study ancient Asian texts seven times the length of the bible, that we flew our entire office staff around Asia to visit temples, witness ancient landscapes, see sites of historic battles and get local feedback, I believe what truly sets us apart is the fact that our first product distinctively treads that very fine line between Eastern and Western culture , and in the form of a graphic novel – this I can honestly say is a first on many levels!
